How can you use Google Ad for free?

Just 3-5 years ago, almost every entrepreneur was sure that advertising costs a lot of money. Only some people even created their websites or accounts on social networks, opened offices or offline sales points, and tried to establish sales using the usual marketing methods. The trend has changed, especially after the massive transition of business to online planes during quarantine restrictions due to COVID-19. Having a presence on the Internet turned out to be beneficial since it opens up a new flow of customers, and with proper advertising, it also significantly increases profits. However, not everyone is ready to invest money in this right away. Fortunately, there is a way to advertise your services on Google utterly free of charge, no matter how surprising it may sound. In 2024, every business should know about this – both large and medium-sized, small and even very young. Free Google advertising or buying aged google ads account is available to absolutely everyone who has a business connection to an offline location. This could be an office, a warehouse, a pick-up point, a store, etc. Is there anything to grab hold of? Then read on—you are one step away from an important and useful promotion tool.

How do you advertise your product on Google?

The Google search engine allows businesses to use the “My Business” service to promote companies, services, and individual projects. Various advertising tools are provided for this purpose, the most popular of which is the paid platform GoogleAds. There is also an option to advertise on Google for free. It’s worth stopping a little at this point. The stereotype about free cheese only in a mousetrap does not apply in this case. You can use Google My Business to promote your business at the initial stage without investment. Pay attention! Google is a giant in the digital sphere and one of the largest and most influential corporations, so when used correctly, all its tools are beneficial in promoting projects. In Ukraine, this search engine accounts for about 90% of all requests on the Internet. Accordingly, almost the entire audience to whom advertising and promotion should be targeted is here, and these are tens or even hundreds of thousands of users, depending on the niche. It is impossible to submit an ad on Google for free or buy aged Google Ads account, but instead, you can create a company card and add its location to the map if you have a physical address. Next, all that remains is to work with the rating on Google Maps: it is advisable to get marks so that the overall rating is 4-5 stars. Such companies are more trustworthy than organizations without a rating at all or with 1-3 stars. Do you receive reviews on your company account? Answer them correctly and kindly, interact with the audience, and thank them for positive ratings and reviews.

Why is free Google advertising so valuable?

Free advertising on Google has many advantages. Firstly, it will not require large investments from you – not only financial but also time and effort. It’s enough to set it up once and then maintain it through communication with the audience in reviews. Secondly, you use Google, a large search engine, to post information about your project, which will also give you additional benefits in the form of higher ranking in search results because he is “familiar” with your company. Before you place advertising on Google for free or purchase a Google account, let’s go over the advantages it will give you:

• the company is displayed on the map – more potential clients will notice you;
• traffic to the site increases if you have one, and the link to it is indicated in the company card;
• real customer ratings and reviews appear – this is both good feedback and reputation boosting;
• the company appears in the TOP search results for the request + region (for example, “sushi wok”);
• you receive additional data that you can analyze.

Advertising on Google gives you two additional channels for new clients – Google Search and Google Maps. This is your primary benefit. Especially when users search for something by adding a region/area to their search query. Google automatically shows him a map with marks of companies that can help resolve the user’s issue and are located in the area that suits him. You no longer just get potential but a “warm” client, i.e., one step away from deciding to buy or order something. The higher you’re ranking on Google Maps, the more likely you will be the artist or seller the user chooses. To place Google ads, you only need one service – “My Business” from the same search engine. Even if you have a small company, you can create a profile on this service and get into the top ten search results without spending on SEO promotion. This is the beauty of the method: minimum effort but maximum result. Marketers also recommend advertising your business on Google if you can already invest a little in advertising. Create an advertisement and fill out a company card indicating the location. When the user searches for something, he will see an ad displaying your company’s marker on the map and indicating its rating. In combination, you will get a much higher ad click-through rate than without a geotag. Also, the user will see the offer in the search results and all the company data: address, website, phone number, email, reviews, and photos if you add them. Thanks to this, you get more points of contact with a potential client, which increases the likelihood that he will become a real client.

How can you advertise your project on Google for free and pay?

Now, let’s look at a diagram of how to advertise your project on Google using “My Business,” moving between free and paid formats. For free, you can:

• Create a company profile. This will help you be noticed by clients who are looking for a relevant service in your region.
• Interact with users through reviews. Feedback can include competent communication with the client and trigger words or phrases. They will also work to increase interest in your project and proposals.
• Add a photo to the company card. Show your windows, your office and employees, and your location to make it easier for the client to find you. This all helps build trust because users see not an abstract description but a photo of a real company or store.

The next stage in development is the launch of an advertising campaign using the same service and Google Ads. These are already paid tools, and buy old google accounts that will help you further expand your business and make it more recognizable and accessible to a wide target audience without regional restrictions. The amount of spending will be relevant to the topic, the level of competition in your niche, the keywords used, etc.