What happens if you don’t pay for Google advertising?

Google is the TOP search engine, it is an Internet giant that no modern person can do without. And it’s worth noting that almost half view ads by clicking on contextual ads presented through Google Ads. When used correctly, this service is an effective marketing tool. Interestingly, even selling those Google Ads accounts on which expenses were previously made can also bring in good income, with both former account owners and new users benefiting. In fact, the Internet is a network with limitless possibilities; here you can make money on anything if you approach any issue wisely.

Trust accounts in Google Ads: features

Google AdWords is the main source of income for the Google search engine. This is his purely commercial project. Anyone who decides to buy an account for effective Google advertising must understand that the project will bring clients and generate income, but expenses are also inevitable. Google Ads (Google AdWords, Google Adwords, Google Adwords, Google advertising) are all names for one thing: paid contextual advertising by Google. Thanks to it, the site gets into the TOP leaders and is visible to every user who made the corresponding request on the first pages of the search engine results layout. The service operates on the Pay Per Click principle (payment is made for completed clicks), i.e. the owner of the site that posted the ad pays the search engine for the effectiveness of advertising promotion – the visitor’s transition to the site, and no payment is accrued for ineffective views. Advertising in Google Ads is flexible in targeting, and this is a significant advantage. The site owner receives a guarantee that his ad, for which money was paid, is shown exclusively to a loyal audience. Therefore, you won’t have to pay extra costs for useless demonstrations.

What happens if a Google Ads account owner stops paying for Google advertising?

As noted above, payment is required for placing an advertisement in the TOP search results, and the advertiser even has the opportunity to set the price of clicking on the link. The terms of settlement with Google are specified in the agreement, which is accepted by both parties. However, no business is immune from financial difficulties when you have to save on everything. Then many people think about what is better: just stop paying Google Ads or transfer the account to someone who wants to buy it and continue working? Let’s consider how events may develop and what will happen if the obligations under the agreement are fulfilled.

• If the owner of a trust account in Google Ads stops paying for contextual advertising, then the first priority will be to stop displaying ads. The system will also block the user account and will not allow you to use the resource until payment is made on the account.

• Typically, the search engine sends notifications to advertisers about debts, current payments and balances in their accounts. Try to monitor messages to avoid failures and troubles.
• If an account owner who has a debt does not repay it for an extended period and does not respond to notifications from the system, Google, based on the terms and conditions specified in the user agreement, has the right to take a number of actions to protect its interests. Alternatively, this could be transferring the debtor Google Ads account to a collection agency service or going to court for the latter to make a decision on the possibility of collecting the debt.

Before you decide to leave a debt and avoid paying, think about the negative impact this will have on your reputation and credit rating. In business, these are important factors that should not be taken risks. There is only one conclusion: you should pay your bills on time and contact Google if you have problems. However, if it is really impossible to do this, starting to incur losses from commercial activities and deciding to sell the business, it is better to offer a promoted account to someone who wants to buy a Google account in this form.

Why might another user want to buy your Google account for their advertising?

If you look at the ads on specialized sites, you can see that there are quite a lot of people willing to buy previously promoted Google accounts (webmasters, affiliate marketers). What attracts users to them? As a rule, this choice is explained by the simplicity and speed of moderation. Completing it is a prerequisite before launching advertising. You need to understand that Google checks advertising offers launched from a new account with the utmost care. The result may be unexpected (failure to start, blocking). Not every user is willing to risk being left without an account and without income-generating advertising. Old accounts that worked with contextual advertising already have a trust from Google, therefore, the risk is reduced. If you buy promoted trust accounts in Google Ads, then:

• firstly, there will be no need to “warm up” advertising;
• secondly, the launch of the ad will be faster and, therefore, views by potential clients will begin earlier.

This may turn out to be a rational solution for business development and project promotion. As you can see, both parties will benefit: both the seller of the account and the buyer. In order to sell or buy a promoted Google Ads account, you can go to specialized platforms – ready-made account exchanges. There are also many advertisements on this topic on the Internet that you can use. Services are also provided by specialized websites. Google Ads accounts can be purchased easily in any way, but you should only contact proven and reliable resources.